A small sample of my creative work. I’ve done everything from print to out-of-home, digital and social,
to complex 360-degree marketing programs. Some ideas are from agency life, and some are direct to the client.
I don’t mind where an idea comes from; I care about making it great. If there’s a category, tone, or style you’re not seeing.
Reach out; I’m sure I have it.
American Standard was in the process of constructing sets for a catalog shoot when the agency contacted us and asked us if we could repurpose the sets for social content that they could use throughout the year.
We had the idea to create "Naked Thoughts," bringing to light those strange and silly ideas that come up when we are all alone in the bathroom surrounded by just our toilets and faucets.
The spots were produced by the agency and directed by myself.
Dreams of a young marble boy.
Because our cat loves showers. Yep.
It's true. You know it's true.
I feel like this. These spots are kind of personal, you're seeing into my soul here, Buddy.
The company that introduced the world to a globally inspired lineup of noodles — from Asian to Italian to American — was ready to take a bold new step. Sandwiches.
Wait, what?
For a brand known entirely for its noodle identity, introducing sandwiches required more than an announcement. It needed a reframe — something fun, disarming, and unmistakably Noodles & Company.
My partner and I collaborated directly with the company’s marketing and in-house teams to concept and produce an integrated campaign that met customers where they already were: at the table, on the street, and in-store. Our goal was to help people mentally prepare for the surprise of seeing sandwiches on a noodle-driven menu.
The campaign combined playful outdoor, in-store signage, and point-of-purchase experiences to signal the change with humor and confidence. We leaned into the brand’s quirky, inclusive personality, treating the shift not as a pivot, but as a natural next course in Noodles’ ongoing love affair with comfort food from every corner of the world.
The result was a campaign that invited customers to keep an open mind (and mouth), proving that even a noodle house can think outside the bowl.
Noodles asked us to concept and produce an original gift card for their holiday season.
Since gift cards are so impersonal, we created one that doubled as a picture frame that could stand upright on the recipient's desk with their picture as a tiny, smiling reminder of who bought them lunch.
We promoted the cards with social media, in-store and web, selling out 60,000 in a few weeks.
Sometimes it's hard getting time for lunch. So we created a fun way to block off customer's calendars with "busy" times that coworkers would see, like: "Civil War Musket Safety Training" and "Checking that mole on my belly."
We created a branded facebook page. I don't think Facebook allows this anymore. Progress, sheesh.
As if a calendar blocker and a photo maker weren't enough, we created a photo contest too! How about that for a 360 gift card?
