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“Domo arigato”
A couple decides to live forever to enjoy their lottery winnings.
The lottery had a $20 ticket that would give the winners $50,000 a year for life. Fifty large is a lot of money, but not big mansion kind of lottery money. We thought it would be fun to create characters who decided to hang onto life way past their years, still enjoying simple pleasures that an extra income might buy: new hot tub, a trip to Maui, a robot butler.
The spots broke all previous $20 ticket campaigns, with sales spiking after each airing.