Cell phone company plans are often muddled and confusing. We created a campaign that helped consumers visualize the benefits of Powertel’s services in a way that they could understand. We did this by using absurd comparisons with life-size rabbits, monkeys in bikinis, and kiddie rides among others in the campaign which used bears playing hockey and old fashioned pirates. It was so successful they were gobbled up by another cell phone service–a win in the phone game.