“That Was Easy”

Super Bowl launch of the long-running Staples tagline.

Proof that office supplies can be interesting. Mix a good idea with a famous mobster, and add some cut-throat inter-office politics, and things get interesting. We created this spot to launch our "That Was Easy" tagline for Staples Office Supply. The supply guy was based on a real person in our office who had a thing for pastries.

Agency: Martin Williams • Director: Allen Coulter • Writer: John Neumann