When you’re hot you’re hot.

The sun is hot, our chili is hotter.

The Wick Fowler company had a chili seasoning that was hotter than regular people could handle. Rather than make the recipe milder, they decided to double down on hotness and go after a demographic that doesn’t mind a flavor that’s a little “meteor,” get it? “Hot?” “Meaty?” “Meteor?” Nevermind. Enjoy.