WINFIELD solutions CASE STUDY 

WinField faced a fragmented brand identity with multiple business units that each

had their own look and feel. This created confusion and weakened the overall impact.

The “Be Greater” campaign brought everything together under one unified message and visual system.

The campaign ran across print, TV, outdoor, interactive, and web. It featured an online documentary

series that followed real farmers through the growing season from

planning to harvest, showing the real results of partnership and innovation.

“Be Greater” became more than a tagline. It was a rallying cry that

united farmers and the brand around a shared pursuit of progress and excellence.